This Privacy Policy outlines how your personal information is collected, used, and shared when you visit or make a purchase from Malaotts Store (the “Site”).
Personal Information We Collect
When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some of the cookies installed on your device. As you browse the Site, we also gather information about the web pages or products you view, what websites or search terms directed you to the Site, and how you interact with the Site. This is referred to as “Device Information.”
We collect Device Information using technologies such as:
- Cookies: Data files placed on your device or computer that often include an anonymous unique identifier. For more information about cookies, visit http://www.allaboutcookies.org.
- Log files: Track actions occurring on the Site and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- Web beacons, tags, and pixels: Electronic files used to record information about your browsing behavior on the Site.
Additionally, when you make a purchase or attempt to do so, we collect specific information, including your name, billing and shipping addresses, payment details (including credit card numbers), email address, and phone number. We refer to this as “Order Information.”
When we mention “Personal Information” in this Privacy Policy, it refers to both Device Information and Order Information.
How Do We Use Your Personal Information?
We use the Order Information collected to:
- Fulfill any orders placed through the Site (including processing your payment, arranging for shipping, and sending invoices or order confirmations).
- Communicate with you.
- Screen for potential fraud or risks.
- Provide information or advertising, based on your preferences, about our products or services.
We also use Device Information to screen for potential risks or fraud (especially your IP address) and to improve and optimize the Site. This includes analyzing how customers interact with the Site and assessing the effectiveness of our marketing campaigns.
Sharing Your Personal Information
We share your Personal Information with third-party services to help us use your data as described above. For example, we use Google Analytics to better understand how customers interact with our Site. Learn more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can opt-out of Google Analytics by visiting: https://tools.google.com/dlpage/gaoptout.
Additionally, we may share your information to comply with legal obligations, respond to lawful requests, or protect our rights.
Behavioral Advertising
We use your Personal Information to deliver targeted advertisements and marketing communications that we believe may interest you. Learn more about targeted advertising by visiting the Network Advertising Initiative’s (“NAI”) educational page: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by visiting these links:
- Facebook: https://www.facebook.com/settings/
- Google: https://www.google.com/settings/ads/
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
You can also opt-out via the Digital Advertising Alliance’s portal: http://optout.aboutads.info/.
Do Not Track
Please note that we do not alter our Site’s data collection and usage practices when we see a Do Not Track signal from your browser.
Your Rights
If you are a European resident, you have the right to access the personal information we hold about you, request its correction, update, or deletion. To exercise these rights, please contact us.
Additionally, if you are a European resident, we process your information to fulfill contracts with you (such as when you place an order), or to pursue our legitimate business interests. Please note that your information will be transferred outside of Europe, including to the United States and Canada.
Data Retention
When you place an order through the Site, we will retain your Order Information unless and until you request its deletion.
Changes
We may update this privacy policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons.
Minors
The Site is not intended for individuals under the age of 13.
Contact Us
For more information about our privacy practices, or if you have any questions or concerns, please contact us via email at: [email protected]